As those in the United States begin to travel again and road trips to the great outdoors emerge as the preferred type of holiday, South Dakota and Wyoming have joined together to promote travel to their states. In their recent joint tourism campaign ‘Black to Yellow’, South Dakota and Wyoming Tourism departments came together to promote outdoor adventure and family-friendly escapes to the Black Hills National Forest and Yellowstone National Park. The September campaign aimed to entice travellers to hit the road, following the scenic routes that wind from South Dakota’s Badlands National Park to Wyoming’s Yellowstone National Park.
Governor or South Dakoa, Kristi Noem, stated, ‘South Dakota is open for those ready to travel’ and that ‘Folks from every corner of the country are road tripping to South Dakota’s great places and open spaces. Our partnership with the Wyoming Office of Tourism will help expand our message and attract adventurers looking to explore the beauty of America’s most treasured landmarks.’ Wyoming’s Governor Mark Gordon added that, ‘Wyoming’s unparalleled wide-open spaces give travellers an abundance of opportunities to explore and to do so safely’. ‘Wyoming and South Dakota’s new road trip campaign will truly showcase the pioneering spirit, a rich history, and western hospitality both states have to offer’, he assures.
The two states have put together exciting itineraries that explore their most well-known attractions as well as the lesser-known, in order to help travellers plan their trip. From taking in quirky roadside stops, like South Dakota’s Wall Drug and national treasures like Wyoming’s Devils Tower, to exploring the scenery of Bighorn Canyon National Recreation Area and Badlands National Park, travellers can experience the beauty of the states’ wide open spaces, incredible wildlife viewing and the freedom of the open road. These itineraries, along with other resources for travellers, are available on the Black to Yellow website.